The Princess Grace Foundation-USA holds the exclusive rights and facilitates the licensing of Princess Grace of Monaco's name and likeness throughout the world. With the original endorsement of HSH Prince Rainier of Monaco and now with the involvement of HSH Prince Albert II of Monaco, and thanks to the dedication of the Foundation's Vice Chairman, Robert O. Marx, licensing arrangements are negotiated and creatively realized to provide a valuable source of funds for the Princess Grace Awards program.
The types of licensing ventures the Foundation enters into befit the elegant image of Princess Grace. Most recently, the Foundation licensed use of the name and likeness to Manhattan House one of New York City’s finest apartment and condominium locations, encompassing two avenues on the Upper East Side. During the 1950’s, then actress Grace Kelly made her home at Manhattan House, where her father, John Kelly, Sr., was the craftsman who laid the very brickwork foundation for the building. In addition to the Princess’ image serving as a focal point for Manhattan House marketing, four model residences by America’s leading interior designers were inspired by her style and elegance. The Foundation is proud to continue its partnership with Manhattan House, the Presenting Sponsor of the 25th Anniversary Awards Gala.
Estée Lauder Companies licensed the name “Princess Grace” to launch their sold-out “Princess Grace Coral” lipstick in 2007 as part of the 25th Anniversary celebration of the Princess Grace Foundation-USA.
Previous ventures included the Princess Grace Collection by Mikimoto, Ltd., the world's finest pearl cultivator. This collection, which was sold worldwide in 2001, featured a rose clasp fashioned after the "Princess Grace Rose".
The Franklin Mint, a proud supporter of the Princess Grace Foundation-USA since 1992, created a vinyl doll in honor of Princess Grace of Monaco. The Princess Grace of Monaco doll, with designs inspired by the 1956 wedding dress and related festivities in Monaco, perpetuates Her memory and the lasting image of a true Princess. Dolls are available directly through the Franklin Mint.
Additional licensing arrangements have been made with such companies as Corbis (US), Hosakawa Cosmetics (Japan), Manufacture de Monaco (Monte Carlo), Oliver Goldsmith Sunglasses (US), Tommy Hilfiger (US), Towa Real Estate (Japan), and YellowGlen Sparkling Wine (Australia), among others. For more information about licensing opportunities, please contact us at 212.317.1470 or firstname.lastname@example.org.