The Princess Grace Foundation-USA holds the exclusive rights to and facilitates the licensing of Princess Grace of Monaco’s name and likeness throughout the world.
With the involvement of The Princely Family of Monaco and thanks to the dedication of the Foundation’s Vice Chairman, Robert O. Marx, licensing arrangements are negotiated and creatively realized to provide a valuable source of funds for the Princess Grace Awards program. The types of licensing ventures the Foundation enters into befit the elegant image of Princess Grace:
Montblanc created a Princesse Grace de Monaco line of writing instruments, jewelry, and timepieces. The collection, available worldwide, recalls the classical beauty of its namesake and pays tribute to the inspirational woman who was Princess of Monaco.
Christan Dior recalled “old Hollywood” in their captivating advertisements for the J’Adore fragrance featuring Charlize Theron who appeared to be encountering Marlene Dietrich, Grace Kelly, and Marilyn Monroe behind the scenes of a fashion show.
American Airlines elicited the glory days of flying in their ad campaign featuring glamorous actors who were and currently are passengers including Grace Kelly, Gregory Peck, Julianna Margulies and Neil Patrick Harris.
Mattel’s line of Grace Kelly collectible dolls featured outfits from a variety of special occasions throughout her life. From the dress she wore when she first met HSH Prince Rainier III of Monaco to her flowing blue dress from To Catch a Thief to her exquisitely detailed wedding dress, the collection paid tribute to her refined fashions.
Manhattan House, one of New York City’s finest condominium locations, licensed the image of Grace Kelly for their marketing campaign and design inspiration. During the 1950’s, then actress Grace Kelly made her home at Manhattan House, where her father, John Kelly, Sr., was the craftsman who laid the very brickwork foundation for the building.
Estée Lauder Companies licensed the name “Princess Grace” to launch their sold-out “Princess Grace Coral” lipstick in 2007 as part of the 25th Anniversary celebration of the Princess Grace Foundation-USA.
Mikimoto, Ltd., the world’s finest pearl cultivator created a Princess Grace Collection in 2001, which was sold worldwide in 2001 and featured a rose clasp fashioned after the “Princess Grace Rose”.
Additional licensing arrangements have been made with such companies as Corbis (US), Hosakawa Cosmetics (Japan), Manufacture de Monaco (Monte Carlo), Oliver Goldsmith Sunglasses (US), Tommy Hilfiger (US), Towa Real Estate (Japan), and YellowGlen Sparkling Wine (Australia), among others. For more information about licensing opportunities, please contact us at 212.317.1470 or ann-marie@pgfusa.org.